BuzzSumo Review | Content Marketing Platform to Boost Profit

BuzzSumo, is one of the most popular content marketing platforms in the world. In this article, we will review BuzzSumo and all of it’s features in details. It was created to give marketers, SEO experts, and content producers all the tools they need to start a successful content marketing campaign.

BuzzSumo was built to give content marketers and SEO professionals the tools they need to do the kind of research and analysis they need to do. BuzzSumo is a company that helps marketers and businesses with all the information they need. It provides everything from the smallest Facebook, Pinterest, and Reddit data to big data content analysis, news alerts, and trend analysis, all in one place.

BuzzSumo offers the most comprehensive index of social media data in the world, with over 300 trillion engagements, 8 billion articles, and millions more articles added each day, so you can rely on getting great data. This BuzzSumo review will provide an overall idea about this amazing content marketing platform to boost profit.

Why Do You Need BuzzSumo?

BuzzSumo top content marketing platform crawls millions of sources of data every day, allowing people to see what is important to them. They identify which content is most important to you or your business and track your own influence on your audience. BuzzSumo’s innovative and flexible platform helps you create meaningful engagement with those you want to talk to.

How Will BuzzSumo Benefit From Sales/Profits?

BuzzSumo is one of the best content marketing platforms to boost profit. It was designed to provide a service like that, and its success shows that customers wanted such a product. The people who created it clearly thought that they were solving a real need. When BuzzSumo went live in September 2014, there was an insane amount of interest.

Within one calendar year, BuzzSumo added over 160,000 users to its free trial plans, and 2,000 paid subscribers were added, generating over $2.5m in revenue. Things really took off from there. The company got a lot of attention from brands, as the software could help businesses manage their reputation more effectively. The company hit true startup success when it was bought by Brandwatch.

It can do some truly impressive things! BuzzSumo Content Marketing Platform continually collects data from social networks that reveal many useful uses for content marketing. It offers many different ways for you to use your data. BuzzSumo hosts many helpful tips that users have shared over the years. If your ideas start to bore you, visit BuzzSumo’s tools and features page. You will surely find something that will interest you.

Features of BuzzSumo

Here are the tools that BuzzSumo offers. They are arranged into six categories:

Content Discovery | BuzzSumo Tools

BuzzSumo is one of the content marketing platforms that helps you analyse various types of content, letting you come up with new ideas for almost any topic. It will make it easy for you to find good content ideas. Check out what websites are discussing with the help of the content discovery tool at BuzzSumo. Whenever you type in what is trending in any of the major social networks, you will find relevant ideas.

Search for topics that are currently trending in different kinds of media on many different websites. Using BuzzSumo, you can find relevant content on more than 100 different websites. What kinds of content are performing well on each social network will help marketers better plan their social media strategies.

Content Research | BuzzSumo Tools

Research how to create relevant and valuable topics for your website. Making content that people enjoy reading and sharing is important. It is hard to produce content that people will enjoy reading over and over again. You need to know what topics are trending and what people find interesting. If you want to produce content that people enjoy reading and sharing, you must first do some research and research more deeply into the topics that are most interesting.

Then you can get the information that will help you create interesting content that people will enjoy consuming. BuzzSumo’s content research feature allows you to easily brainstorm new ideas that will interest your followers and that they will enjoy generating as well. It can help your team come up with ideas that will be useful to your readers and other content marketing professionals. BuzzSumo’s content analysis tools are easily divided into different functions, making it easy for your team to come up with useful and long-term ideas for content.

Influencers | BuzzSumo Tools

Influencer marketing is an industry that has grown steadily in the past few years, and you may use it to promote your own business. BuzzSumo lets you quickly find the most influential people in your industry and reach them. This way, you can even start a business from the ground up!

Find influencers using search terms, topics, or other filters, and connect with them on social media via the app. Build relationships with these influencers and interact with them while you are at it so you can reach them more easily.

Monitoring | BuzzSumo Tools

BuzzSumo, the best content marketing platform, also includes a very useful feature that lets you track how your customers are talking about your brand. It gives you the power to track your company’s online reputation, which includes its mentions on social media. This is a very easy feature that is quite easy to access and use. It is quite easy to use.

You can set alerts for your company name or any content that people mention, so you can respond quickly to them and check how many people are talking about your business. You can also set up alerts to be sent to you whenever someone links to your site or any of your content.

Google Chrome Extension | BuzzSumo Tools

If you want to create a content marketing strategy for your business, try this Google Chrome Extension to help you. If you are looking for a content marketing plan that will help you grow your business and improve your online presence, you might want to install the BuzzSumo Chrome Extension for your computer.

20,000+ brands use the free BuzzSumo chrome extension to automatically see the number of people who share their content and the number of other people who have shared their content. Lookup content from your competitors. Want to see the content that they have published on their websites? Examining competitor content? Check out how successful it is instantly by installing the free BuzzSumo Chrome Extension.

BuzzSumo API (Application Programming Interface)

Explore, automate, and create with APIs! Easily search and filter archives for keywords and terms and view how that information affects your business. Stay on top of your online marketing campaigns by leveraging the powerful APIs to query content archives and find trending content. Add news feeds to your apps to allow people to keep track of breaking news that affects them.

Easily access content related to your business, using the Search API. You can quickly find and add trending or shareable content to your reports and dashboards. It is ideal to create news and resource pages for your website or to upload a personalised piece of content to your company intranet.

Six Use Cases of BuzzSumo

Competitor Intelligence

Check out how your competitors do their social media pages and find out what it takes to get an effective audience. Your competition may have its secrets – you only have to click on them to discover the information. Learn what campaigns are successful and what campaigns are not so you can work towards a more profitable approach to marketing.

You will receive an instant email notification when your competitors are being talked about. This allows you to keep tabs on the activities of your competitors and how you compare to them. Find out what is successful so you can capitalize on your successful partners. Learn what happens when your competition makes mistakes to help you become more successful.

Content Strategy

Check for unforeseen traffic delays. You can easily track performance data and prove that your content strategy is working. Find out what content people have most liked in the past year, or in the past 24 hours. Get slammed with a photograph that shows a moment in time, or thinks about what has changed. Every site is unique, and every social network has its own unique characteristics. Compare how well your content is performing on different social networks such as Facebook, Twitter, or Instagram.

Search as if you were a professional to find a way to remove certain words and find the content and metrics you need. Shows you how different kinds of content perform, such as videos and infographics. Find out which organizations have the most frequently posted content. Search by the name of the organization, or search by the name of the person who published the content. Find out what bestselling authors have written about. Search for authors like Mindy McWords by typing in the search box above, or selecting the author’s name.

Crisis Alerting

Getting advanced alerts before something serious happens allows you to be prepared to react quickly to risks – and opportunities. Create alert lists for brands, products, and topics that are important to you to be the first one to know about – and then do your best to react quickly. Keep tabs on what the media is saying so you know what to do and how to react. A day that is bad for one of them might be a very positive day for you. Know what to do when things go bad or when people say things that will cause you to worry.

Digital PR

Get coverage with the right information and tools. Find out which campaigns work and which journalists, bloggers, and influencers are to blame for their success. Make great connections more quickly. They know the journalists that you want to connect with.

Use journalists’ preferred topics in your outreach to create a conversation with them. You can get a quick glimpse of the journalists’ websites or email addresses using a single click. Search 50,000+ journalist directories to find the right journalists for your campaign. BuzzSumo Alert will let you know as soon as journalists mention your brand. Use our interactive tools to find out what types of stories and articles journalists are creating.

Influencer Marketing

Get the support of influencers who have real connections, reach, and authority. BuzzSumo Content Marketing Platform makes it easy to find influencers, and assess their strengths and value. You are sure to find someone who is willing to share their knowledge with you. Find out which publications your journalists write for and what their newest posts have been talking about in terms of generating the most traffic. Do not aim just for the New York Times.

Scan Instagram, Facebook, and Twitter in a single click. Get insight into what influencers like, and what they are looking for. Get notified when influencers post new content, so you can act quickly. So, get geeky and export all the data you collect from BuzzSumo to a CSV or Excel file.

Video Marketing

Optimize media and video marketing to get the most out of your videos. Rank based on YouTube comments and downvotes and see what disastrous videos you should avoid! Compare how your video content is performing compared to other videos, in terms of views, engagement, and feedback from your audience. Move into content creation confident that you know what works and what you should do with it.

Quickly see how your brand is doing on any given channel, and share ideas with other businesses that have a similar audience. View Subscriber and Growth metrics gathered from many different channels, all in one place, so you can quickly do detailed research on any subject. Filter your data to find the right accounts for your business. Use the geo- and language filters to find partners that match your needs.

Start off the best way by leveraging what works. Learn what actually works and how you can build on the success of your competition. Know what videos are doing well with a little help from paid promotion. Get geeky and export all the information you collect on the website to a CSV or Excel file.

BuzzSumo Pricing Plans  

• Pro – $79/month: Activate multiple accounts, set up 5 alerts, and receive 5,000 mentions per month. Run five projects and analyze over 1,000 URLs.
• Plus – $139/month: For $99 a month you can do 100 searches, get 10 alerts, get 10,000 mentions, perform a search that finds the top 100 sites, and find your website’s top authors.
• Large – $239/month: For a single user, it is free; it gives you access to 20,000 searches, 100 alerts, 500 mentions, a question analyzer, a Facebook analyzer, 200 exports, 30 projects with 10,000 URLs, 50 trending feeds, content analysis reports, domain reports, top author search and more.
• Enterprise– $499+/month: Thousands of users, 20,000 alerts, 20,000 mentions, question analyzer, Facebook analyzer, five years of data, custom exports, custom projects, custom trending feeds, content analysis reports, domain reports, top author search, and more.

Question and Answer (Q&A)

Q. What is BuzzSumo?

BuzzSumo helps you find the best opportunities to share content, engage people and help them find you. Find out what new topics are hot and what are not, and how to respond to the questions your customers have asked you about your brand. You will also get insight into which content is most successful based on the metrics that matter most to you.

Q. What is the best way to use BuzzSumo?

Just enter the URL of the website where your competitor is located in the search bar on this website, and BuzzSumo will find the most popular articles and blogs about that website. You will see the shareable content for that website. You can see what others have written about your business, what they have written, and where it is popular.

Q. How do you use Buzzsumo to find influencers?

If you go to our Content Analyzer and type in a topic that is popular with your audience, you will receive a list of the most common articles that are popular with them. Then, you can identify the top sharers. Also, from the most shared articles, you can easily identify the top people who share your content.

Q. Is BuzzSumo a SEO tool?

While BuzzSumo is very specific about SEO, it is really a tool that allows you to find content because the content is part of SEO. Buzzsumo gives you lots of great tools to find new ways to write blog posts, find other content ideas from other writers, and see how your content is doing in search engines and on social media.

Q. Does BuzzSumo have a free version?

Yes, BuzzSumo is offering a free plan that includes a small number of features and content. If there is no paid plan when you signed up for your free plan, you are probably on a free version of BuzzSumo. You will be able to see your plan at any moment by going to Account Settings.

Conclusion

There is nothing more important than capturing the data that enables us to create more interesting content. BuzzSumo makes it easy to gather the data you need. You can conduct market research, and industry reports and even find influencers. Do not spend time scouring the internet, trying to find information in several places. There is no need to keep scraped and messy data because it will all be available in one place! BuzzSumo scans the web daily for the interesting stuff that people post on the web, and it provides you with relevant information in an incredibly useful way. It helps marketers and content creators gain an understanding of their target audiences so that they can create more useful content that can be shared with wider audiences.